About Us

John is currently the CEO, founder The Boston Bike Corporation. 

Brief Bio: John Sortino is the founder and former CEO of The Vermont Teddy Bear Company (VTBC). Within 15 years, John turned a peddler’s cart business - making teddy bears - into a $100 million stock public offering on a %50,000 loan. During John's tenure, VTBC was named one of America’s fastest growing companies three years in a row by Inc. Magazine, “Best Customer Service in New England” by NECSR, and the “Best Company in America” by Dunn and Bradstreet, Coopers and Lybrand (now PricewaterhouseCoopers) and The National Foundation of Independent Business People.  Also under his pioneering leadership, VTBC received the Yankee Award for “Best Public Relations.”  John was also named to the top 100 marking people in Advertising Age.

John’s book, “The Completes Idiot’s Guide to Becoming a Successful Entrepreneur” has sold over 55,000 copies. He is also the founder of The Chicago Bicycle Company.

Sam Besnoff COO

Sam is a master at all parts of manufacturing.  We are lucky to  have Sam on our Team.  Sam built our first 38 Bikes from American Chromoly steel.